Location-Based Entertainment

In the world of special venue attractions, Rose 13 Creative specializes in conceiving and producing engaging guest experiences and unique media-based environments, from concept design to opening day.

Rose 13 Creative’s international team of creative artists, designers, and producers bring together the best talent from around the world, providing fresh ideas and solutions, custom-tailored with care and imagination for each individual client.

In addition to our in-house design and production team, Rose 13 Creative is proud to collaborate with a variety of esteemed global partners from a variety of creative disciplines.

X-Flight: Adventure of Space & Time

X-飞行器:时空穿梭探险之旅 – 4D黑暗骑士

4D Dark Ride at Chengyi Discovery Center, Xiamen, China
Designed & Produced by Rose 13 Creative • for AVIC Vision
Services Provided: Creative Direction, Show Script, Media Design & Direction, In-Field Art Direction, Show & Ride Direction
Brian Smith: Creative Director/Show Director; Yan Cui: Media Director/Producer

In early 2015, the Rose 13 Creative team was engaged by Chinese client AVIC Vision and tasked with providing all new creative direction and media content for their 4D dark ride project in development.

Beginning by writing and storyboarding a new show script, then designing new characters, casting and shooting live action elements and directing the work of CG animators at BASE FX, the Rose 13 team’s total attraction upgrade was completed in less than nine months.

With all new content having now been completed and approved, Brian Smith directed the on-site installation and programming of all ride, show and technical elements, overseeing a multi-national team of vendors and technicians.

Renault Kadjar 360 Experience

雷诺科雷嘉360的体验

3D virtual reality experience, shot on location throughout China
Rose 13 Creative • for Renault S.A.S. Beijing

Services Provided: Creative Direction, Show Script, Talent Casting, Media Design & Direction
Brian Smith & Yan Cui: VR Media Directors

Brian, Yan and the Rose 13 team were responsible for supervising all creative aspects of this unique 360-degree, 3-D virtual reality shoot, working closely with a Beijing-based production crew and local production support.

Created to celebrate the launch of Renault’s new high-tech SUV into the Chinese automotive marketplace, the 4-minute VR film highlighted the vehicle’s array of advanced features within the context of an emotional, character-driven story. Filming locations included downtown Shanghai, the Gobi Desert, and the Shunan Bamboo Sea, among other visually striking sites across China.

When completed, the immersive experience debuted at the 2016 Beijing Auto Show and was an instant hit with attendees.

Flight Survival Ride

紧急降落求生骑行

Hybrid motion simulator/roaring rapids ride at Chengdu Aviation World, Chengdu, China
Designed by Rose 13 Creative • for AVIC Vision
Services Provided: Concept Development, Show Set Design, Media Design, Area Development, Creative Direction
Brian Smith: Executive Producer/Creative Director; Yan Cui: Creative Director; April Johnson: Show Set Designer; Brad Biben: Area Development Designer

Rose 13 Creative designed an original IP attraction with a unique three-act structure, overseeing all creative aspects of project development from Blue Sky Concept through Schematic Design, for the still-under-construction Chengdu Aviation World.

In addition to designing authentic aviation show sets, immersive media and area development to complement state-of-the-art motion simulator and river raft technology, the Rose 13 team’s scope also included F&B and retail concept development.

Final Fantasy VII: Escape From Midgar

最终幻想7   •   4D沉浸式隧道轨道车媒体制作

3D Immersion Tunnel Ride @ Hub Zero FEC, Dubai
for Riva Digital
Services Provided: Show & Media Script, Media Direction, IP Liaison to Square Enix
Brian Smith: Media Director

On behalf of the creative and production team at Riva Digital, and working closely with IP holders Square Enix, media director Brian Smith oversaw the development and direction of this CG-animated 3-D ride film, now open at City Walk Dubai.

Featuring popular Final Fantasy VII characters and settings, with an all-new immersive storyline, the immersion tunnel format allows for a thrilling ride experience for visitors of all ages.

Bollywood Parks Dubai

迪拜宝莱坞主题公园

2 Park Zones + 3 Major Attractions
for The Riva Group / Dubai Parks & Resorts
Services Provided: Area Creative Direction, Show & Media Scripts, Media Design 
Brian Smith: Creative Director, Show Writer


Working with Riva Creative USA, Rose 13‘s Brian Smith served as Creative Director and Show Writer on the Bollywood Parks Dubai project, which opened to the public in November of 2016.

Responsible for creative direction, script writing and media development, through successful completion of detailed design phase, Brian’s scope encompassed the Bollywood Film Studios zone, featuring Hall of Heroes, and the attractions Ra.One: Unleashed (animated 4-D movie), Krrish: Hero’s Flight (flying theater attraction), and Cinemagic featuring Zindagi Na Milegi Dobara (audience-participation show).

Other Work

其他工作

In addition to projects designed and developed under the Rose 13 Creative company banner, creative director/producer Brian Smith is proud to have collaborated with other industry leader on a variety of award-winning experiences around the world.

Valued clients and partners have included BRC Imagination Arts, Netflix, The Hettema Group, Universal Creative, The Producers Group, The Bezark Company and Storyspace Design, among others.