In early 2015, the Rose 13 Creative team was engaged by Chinese client AVIC Vision and tasked with providing all new creative direction and media content for their 4D dark ride project in development.
Beginning by writing and storyboarding a new show script, designing new characters, casting and shooting live action elements and directing the work of CG animators at BASE FX, Rose 13‘s total media reboot was completed in less than 9 months.
On behalf of the creative and production team at Riva Digital, and working closely with IP holders Square Enix, media director Brian Smith oversaw the development and direction of this CG-animated 3-D ride film, opening soon at City Walk Dubai. Featuring popular Final Fantasy VII characters and settings, the immersion tunnel format allows for a thrilling and ride experience for guests of all ages.
With all new content having now been completed and approved, Brian Smith directed the on-site installation and programming of all ride, show and technical elements, overseeing a multi-national team of vendors and technicians.